What is Buy Links?
The Build.com Buy Links program is a unique, hassle-free option to integrate direct purchase links into your online catalog. These links can direct customers to a brand-specific retail product page or parts page, as well as to your existing local retailer lookup page.
Manufacturer site visitors are highly intentional buyers, more focused on brand than price. This leads to higher conversion rates with more than half intending to purchase within 30 days and 32% making an immediate purchase. By providing direct purchase links in your online catalog, you can maximize your conversion rates and claim the full advantage.
As a local business ourselves, we understand the need to support the local market. We have incorporated a "Buy Local" option, also allowing your customer to search using your local retailer listings.
How Does Buy Links work?
The Buy Links program delivers a customizable widget by embedding a small, low-impact section of code into your online catalog pages. This will render 3 link buttons on your production product page.
- Buy Online will direct the customer to a brand-focused retail product page, enabling them to purchase the product immediately
- Buy Parts will direct the customer to a brand-focused retail parts page, enabling them to purchase replacement part(s) for the product
- Buy Local will direct the customer to your own local retailer search page.
Whenever any of these buttons are not applicable to a page on your catalog, they will simply not appear, making the Buy Links program simple to utilize with no time-consuming updates.
Our solution is MAINTENANCE FREE. Acting as a live call into our servers, Buy Links identifies the sku in our database. As you develop new products and we add them to our site, they will automatically appear as part of the solution!